With all the ways to interact with your customers, whether through social media, face-to-face, or other channels, it is easy to overlook email marketing. If your business is not actively building a database of customer emails, you may be setting your business up for digital failure. But what exactly is email marketing?
What is Email Marketing?
Before we get into why email marketing is important for your business, let’s understand exactly what is email marketing. Email marketing is a way to reach your customers or prospective customers through email who have given your business explicit permission to contact them.
This definitely applies to email marketing. So many businesses (likely your competitors) do not use email marketing responsibly. Just because you have permission to email someone does not mean you should constantly blast them with your latest blog posts or sales pitches.
Instead, you need to use email marketing responsibly since it is such a powerful channel. Let’s take a look at why it is so important for your business.
Cost Effective & Affordable
You might be thinking that email marketing sounds great and all, but with all these features, it is surely an expensive strategy?
Sure there will be some initial up front setup and implementation costs, but once the foundation is set, the ongoing maintenance cost is minimal compared to the return.